Typography and Me

Bob — Sat, 18 Oct 2008 16:16:14 +0000

I remember driving with my parents to New York (A trip worth forgetting with mom at the helm and her uncanny ability to miss important turns) when I was about 12 years old or so. We were on I-95 in Stamford, CT and the agony of the trip was starting to wear on me as was the funk of the empty McDonalds Big Mac wrapper sitting on the floor next to me. I glanced out the passenger window as we were cruising in the passing lane going 45mph and saw something that sparked my interest. It was a billboard. Now I had seen many billboards in the past but this one erased my ADD temporarily and I just stared at it with an unparalleled curiosity until we passed it. The billboard was a picture of the typical cartoon chiseled handsome guy in sunglasses and it said only two words – Ray Ban. We all know about Tom Cruise and his emerging role in Risky Business around that time but I wasn’t as enamored by the coolness of the sunglasses as much as I was the words – Ray Ban. The words were just downright beautiful. It wasn’t a script or … Read the rest

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Typography and Me